Superbrands...!

The mid nineties witnessed the first step of Superbrands with the aim of promoting the concept of branding through the illustration of renowned brands and creating awareness about how they evolved and contributed to branding in general...

“A Superbrand has it’s own magic". The familiarity and trust felt by consumers is what makes the brand truly great. It doesn’t matter how big or small the brand is. What does matter, however, is it’s market dominance, longevity, goodwill, customer loyalty and overall market acceptance. Super brands gave birth to another phenomena that is "Brand Consciousness". Brand followers born due to this. It may be shocking for you all that there is super brand council comprising of independent and voluntary panels of experts, using their knowledge and expertise select brands which could be used as examples of best practices. I was amazed to know that....

Super brands in our country Pakistan are: ‘Aquafina’, ‘ARY Digital’, ‘ARY Jewellery’, Nawa-e-Waqt’, ‘GEO’, ‘Gul Ahmed’, ‘Hang Ten’, ‘HBL’, ‘inbox’, ‘Mobilink Indigo’, ‘Jung’, ‘Jazz’, ‘Kolson’, ‘Lays’, ‘LU’, ‘Mountain Dew’, ‘Peek Freans’, ‘PEL’, ‘Pepsi, ‘Radio FM 91’, ‘Shell’, ‘Shield’, ‘Sony Ericsson’ , ‘Soya Supreme’, ‘Soya Supreme’, ‘Stile’, ‘TCS’, ‘Telenor’, ‘The News’,  and ‘TV One’.....! 

Well I am not a brand follower. But I do like the competition among them. And keep reading about the brand stories.