Olper's... Ramadan.

Ramadan is coming. A month with its own identity way different from others. A month in which I would say the total life routine of a person changes completely. Ramadan brings with it traditional foods, religious congregations, the spirit of unity and the enthusiasm to lend a helping hand. It is probably the most “Happening” month in the Muslim calendar. Hence Olpers has for the last three to four years been probably one of the most proactive brands in Pakistan and has always realized the importance of this month and has been on the forefront of communicating with its consumers, as they say “Out of sight is out of mind” (not always but in this case yes!). Ever since Olpers first Ramadan campaign, people have started expecting that Olpers would come up with a new Ramadan communication each year.  This Ramadan communication has helped Olpers gather some international praise as well. The New York Times published an article titled “Advertisers Seek to Speak to Muslim Consumers” in their August 11^th 2010 issue which speaks volumes of the importance to look at Ramadan as an opportunity of getting close to your consumers. 


             Olpers strives to be closer to its consumers and there is no better way to do that then to be a part of their religious and cultural festivities. Each year Olpers looks at Ramadan as an opportunity to set itself apart from all the other brands in its category and last year’s communication can be considered as a job well done.